Dr. Jeff Linkenbach has been an innovator in social norms research and public health leadership for over three decades. He is the developer of the Science of the Positive and Positive Community Norms frameworks, which have been utilized by tribal, federal, state and local organizations to achieve positive change and transformation around issues such as child maltreatment, substance abuse, and traffic safety. 

Jeff holds a master’s degree in counseling and a doctorate of education with a focus on community education and has authored or co-authored nearly 100 publications on norms change, public health, and leadership and delivered more than 500 keynotes, training, and presentations. He is a co-investigator of the HOPE (Healthy Outcomes from Positive Experiences) study at the HOPE National Resource Center at Tufts Medical Center and a past Fellow at the Mansfield Academy for Global Leadership at The University of Montana. Jeff was a member of the Center for Disease Control & Prevention’s Knowledge-to-Action (K2A) think tank on Essentials for Childhood, and was commissioned by the CDC to write a supplemental paper on Promoting Positive Community Norms. He has served as a consultant and trainer for numerous prestigious organizations such as the U.S. White House (Office of National Drug Control Policy), the Substance Abuse & Mental Health Services Administration, The Canadian Agriculture Safety Association, The U.S. Centers for Disease Control & Prevention, Harvard University, The American Medical Association, The National Football League and many others.

In 1998, Jeff created the National Conference on The Social Norms Approach to Prevention, which has since transformed into the renowned Montana Summer Institute, where hundreds of leaders from around the world gather each year to learn how to deepen the impact of their work. From his home in Bozeman, Montana, Jeff continues to conduct research, write papers, and inspire leaders in prevention and beyond.